There's a place for marketing, from the concept to the delivered product. Something catchy. Something memorable. All led to the development of the "EGGE" vaping device. Inspired by its look, the best approach was to go for a more simplistic yet unique approach versus what was already available on the market, offering consumers something new.

Minimalism and simplicity was the approach for this project. Clean white contrasted by a vibrant color. By carrying over these characteristics from the product design all the way through to our marketing, it gave cohesiveness to not only the product but also the brand.